The one and the many: why this approach works

When I go to Selhurst Park every fortnight, one of the things I look forward to most is the chanting.

If I'm lucky, the Arthur Wait stand is going to pick up on the "We're the boys from South East London" chant that's started by the Palace Ultras - but more likely than not, I'm going to be listening to it - or singing it quietly - as the Holmesdale End belt it out.

Every time it's sung, it sounds amazing.

But - and this is no offence to the Palace fans in the Holmesdale - if I took each individual fan and asked them to sing the melody on their own, there's a chance that it's... going to sound pitchy.

So why does it sound so good when everyone sings it together?

Because some people are singing slightly high, some slightly low, some in tune, and together, it creates balance.

This is exactly the same with the news.

Scanning multiple UK outlets creates balance in our coverage.

Each outlet focuses on different things, or has different institutional lenses and biases, so if you read just one of them, you're likely going to get a warped view of reality.

Examining them in the round, we get a much clearer view.

We pass that clearer view onto you, so you don't have to read multiple outlets to arrive at the same place.

So, when you're next reading our Daily Briefings, just picture yourself on a Tuesday night in November at Selhurst Park, watching Jean-Phillippe Mateta score a worldy against Brentford, and listening to the Holmesdale End sing their hearts out.